Ranch brands are a way of identifying which breeder bred a particular animal. A ranch brand usually has a two to four letters or numbers or a combination of both. The brands are assigned by either Empress Chinchilla Breeders’ Cooperative (ECBC) or the Mutation Chinchilla Breeders’ Association (MCBA). These two organizations are similar to the American Kennel Club for dogs. ECBC and MCBA hold shows, share information on breeding and caring for chinchillas, and promote research regarding this wonderful little animal.

When a ranch or breeder registers with one of the organizations, they are given their own unique brand. These brands are recognized by both MCBA and ECBC regardless of which organization the brand originates from. Brands are registered once, are permanent and never reused for new members. This is to avoid confusion when reading a multi-generation pedigree. Both organizations work together to prevent duplicate ranch brands.

Ranch brands appear on pedigrees and ear tags of the animals. It is used in the beginning of the animal’s number to identify who bred it. On pedigrees, the numbers tell the reader at a glance what lines the animal is descended from.

Special note: All MCBA brands begin with an M to designate them from those of ECBC. This, however, does not mean that all brands beginning with an M are originally from MCBA.

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Empress Chinchilla Ranch Brands

Brand Name Ranch Name   Brand Name Ranch Name
Numeric            
_AP Amanda Pepper     4DJW Larry Whitaker  
-R5C Tom Rousey     4JPE John Esenwein  
1STM James Lauridsen     4K78 David Allport  
2222 Clifford Reichenberg     4M4M Lewie Massey  
2656 B.D. Sullivan     4MCH Martha Holman  
2776 Richard Michno     4SFT Willard Schulte  
 235 B David Braden     4U2C Mary Lou King  
 2B89 Vernon Brobst     4WCR James Walter  
 2EZ2 Woody Bisco     4TWK Troy Knowleton  
2GT2 George Thomas     5426 Mark Roberts